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Dynamic Benefits Package is a Key in Recruiting Top Talent


key to recruiting top talentSmall Business Week is in full swing! Today we'll focus on the need for small biz owners to reassess the benefits package they offer employees in order to recruit and retain top talent. The National Federation of Independent Business (NFIB) Small Business Growth Poll details the impediments to growth which small businesses are facing in today’s economy. The conclusion of the study reads:

“Small business owners clearly want to grow over the next five years…Yet, they have shown no propensity to do so, at least since the onset of the Great Recession.”

Why is this? One reason is the inability to recruit and retain top talent. Of those citing a lack of skilled job candidates as an impediment, 61% say they would hire at least one additional employee at the current market wage rate in the next six months if they could find people with appropriate skills.

So, where are all the qualified employees? There are two arguments:

  1. There are simply not enough skilled employees, or
  2. Employers cannot or will not pay enough to hire them

Both arguments have been made by dozens of studies released within the last year. However, consider this argument: Employers may be willing to meet top talent’s compensation requests, but not provide the attractive benefits package that includes work life initiatives and flexible workplace benefits – something that has become a growing demand among the younger generation of workers.

What then does an ‘attractive’ benefits package look like? With Gen Xers and Gen Ys placing more importance on flexible workplace and work life initiatives than previous generations, recruiting and retaining top talent from these generations requires small business owners to consider rethinking their benefits strategy.   

Tips for Creating an Attractive Employee Benefits Package
Here is a list of benefits small business owners should consider implementing in their employment package... some of which are obvious and some which may not be. Our eBook outlines each of these components in detail.

  1. Health Insurance
  2. Voluntary Benefits
  3. Flexible Work Options
  4. Employee Assistance Programs (EAPs)
  5. Elder Care Assistance
  6. Wellness Programs

Download the eBook... 5 Small Business Challenges And How to Overcome Them... for complete details on each of the six elements for an attractive benefits package.


Did you miss Day 1 and Day 2's National Small Business Week blog articles? Check them out here.

Day 1: 3 Maybe Not So Obvious Ways to Improve Your Small Biz’s Cash Flow
Day 2: Is Your Small Biz Confused by the Maze of Government Compliance?


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There is a third reason for not being able to attract qualified people. Given the current economic climate, people are overly cautious about changing jobs. Changing jobs carries with it a certain amount of risk. And the risk may outweigh the potential reward.

Thanks for the comment, Richard. I agree with you. The combination of employees unwilling to leave their current jobs and a large percentage of the available job pool deemed 'unqualified' has resulted in an historically difficult hiring problem for many employers.

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