Broaden Your Reach. Accelerate Your Success.

For more than a decade, PrimePay has been fostering strong relationships and empowering brokers to grow their businesses. Since, we have observed some game-changing challenges, including:

  • Clients turning to you for HR, payroll, benefits and compliance support
  • National payroll companies entering the employee benefits arena, creating competition and pressure to deliver greater value
  • New health care reform laws

This prompted PrimePay to create Broker Concierge.

What is Broker Concierge?

Broker Concierge is a unique program that was created to address the ongoing changes in health care reform and to further strengthen our commitment to employee benefits brokers. It is the industry’s leading end-to-end program that provides a business services platform with value-added HR and benefits solutions. 

Broker Concierge provides you with an instant suite of integrated HR, payroll and benefits administration services that you can offer to your clients. It also includes PrimePay’s tailored concierge and marketing services, which provides you with support at every stage of the sales and delivery cycles.

Becoming a Broker Concierge Partner

We know that building and sustaining client relationships can be a very time consuming initiative. Broker Concierge has been designed specifically around addressing the needs of an employee benefits broker. Once you become a Broker Concierge Partner, you'll have:

  • Access to the suite of PrimePay products and services that you can offer to your clients
  • PrimePay’s tailored concierge and marketing services designed to help you promote each product and/or service
  • Industry exclusive resources and tools
  • Program and industry specific training and support  

We've saved the best for last: Becoming a Broker Concierge Partner is free. Most importantly, you have our pledge that PrimePay does not – and will not – sell health insurance.

Access Continuing Education 

Take advantage of PrimePay's relationship with WebCE for CE courses and licensing prep.  

Go to WebCE

We offer CE courses for the following:

  • Insurance CE
    (Life/Health, Property & Casualty, Adjuster)
    • CFP CE
    • CPA CPE
    • PACE

We offer licensing exam prep for:

  • Life/Health
  • Property & Casualty


Broker Concierge helps you meet client demands for more services so you can thrive in today’s complex & competitive environment.

Sign Up Now

Steve Bobrin, VP

Kahn, Bobrin & Associates

PrimePay has helped us a lot.  In addition to selling insurance we now offer payroll, HRA, HSA, and FSA administration.  So now when I walk in to see a client, it's not just about selling insurance.  We have a suite of services that we can talk to them about that has enhanced and enriched what we can do with our clients.  


As a member of Broker Concierge, you will have access to tons of educational, marketing, and promotional resources. From co-branded materials to briefs and webinars, you will have the ability to promote a full suite of HR, payroll and benefit solutions to your clients.

Sign Up Now

Partner Research Briefs

You will have access to our full library of research briefs, including:

Partner Webinars

Our monthly partner webinars will provide you with strategic advice and keep you informed on the latest compliance and regulatory updates.

  • Measurement Period Madness

    In one hour, we will provide a practical strategy for you to guide employers through the various measurement periods for both ongoing and new employees.  What do the standard and initial measurement periods look like?  Must I utilize the administrative period?  Do I have any flexibility in the stability periods?  We will help make this Measurement Madness...Easy!

  • Living In A Compliance World - Guiding Your Clients Through It All 

    Managing regulatory compliance ranks as one of the top 3 business issues of your clients.  How do your clients focus on growing their business through this constant barrage of new and ever-changing regulations and requirements?  Better yet, what is your role as benefits professionals?  Your clients are looking to you for many of the answers to their questions.  Let's build some confidence.  This webinar will seek to provide some practical advice as to how you can confidently communicate proper due diligence to your clients. 

Partner Tools

Partner-exclusive tools designed to help you answer your clients’ toughest questions.

Find Your PrimePay Representative


Let us get to work for you and your clients.