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The 3 Cs of Being Where Your Customers Are

small business marketing, bakery, small business challenges
December 14, 2016 | Rachel Fausnaught | 0 Comment Comments
Right in the heart of an up-and-coming North Carolina town sits a bakery that’s doing literally everything from scratch. Using organic products, scientist-turned owner of Loaf, Ron Graff,...

PrimePay Wins MarCom Gold for 30th Anniversary Contest

marketing, marcom
November 18, 2016 | Janet Tirado | 0 Comment Comments
The MarCom Awards announced winners of the 2016 creative competition for marketing and communication professionals. An estimated 6,500 entries were received from throughout the United States, Canada...

Social Media Ad Watch: Before & After the Big Game

February 2, 2015 | Rachel Fausnaught | 0 Comment Comments
Congrats are in order for the new champions, the New England Patriots. With a 28-24 victory over the Seattle Seahawks, these two teams gave viewers quite the exciting game. There’s always a lot...

5 Tips for Building a Solid Connection With Your Retail Customers

October 27, 2014 | Taylor Gordon | 0 Comment Comments
Do you find it hard to leave a lasting impression with your retail customers? These customers are often the hardest to build a bond with especially if you don't have the right systems in place that...

3 Shortcuts for Attracting New Customers in Record Time

October 17, 2014 | Taylor Gordon | 0 Comment Comments
Is your current customer base growing cold? Do you want to heat up your marketing efforts…fast? Many small businesses experience a plateau after exhausting each facet of their marketing outreach...

Channel Your Inner Columbus & Discover Something New

October 13, 2014 | Rachel Fausnaught | 0 Comment Comments
A day in which the New World was discovered is often best remembered by the singsong rhyme…"In 1492, Columbus sailed the ocean blue…" (Here’s the complete poem if you so desire.)  A national U....

Enhance Your Local Presence Online & Reap the SEO Benefits

October 11, 2014 | Adina Berzofsky | 0 Comment Comments
Having a good reputation is crucial to success, so implement some local optimization ideas for your business by creating and managing your information across the Internet. You will earn trust and...

Halloween Marketing Treats for Your Small Business

October 8, 2014 | Rachel Fausnaught | 0 Comment Comments
Holidays are a perfect stage for small businesses to connect with customers…and Halloween is no exception. Halloween is actually the 2nd most commercially successful holiday, next to Christmas. And...

7 Ways to Unleash Your Inner Creative Marketing Genius

September 15, 2014 | Taylor Gordon | 0 Comment Comments
Do you find it hard to come up with creative marketing ideas for your small business? Don't worry, we all do. Fortunately, creativity isn't a gift bestowed upon a fortunate few with all the "good"...

Using Psychology For More Meaningful Visual Communication

August 13, 2014 | Jillian Pellicano | 0 Comment Comments
When people are scrolling through information, the majority of their mental processing is unconscious. This is because our brain tends to take shortcuts and make assumptions in order to process the...


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