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Flute Pro Shop

Joan Sparks, owner of Flute Pro Shop in Delaware, exudes nothing but pride for her company and its standards. This specialty flute shop offers flutes, piccolos, harmony flutes, accessories and repairs at a service and expertise level that caters to all stages of a flutist’s career path.

For Sparks, her passion for delivering a unique customer experience is unlike anything else.

“It is a privilege to guide any flutist in their quest for a new instrument that will inspire, challenge and engage their musical dreams,” she explained.

Sparks makes sure that each new customer is fully engaged in the process.

“I love setting up the table in the trial room like a banquet, with the flutes set out in black velvet lined trays. The sound in the trial room is like that of a big hall, so each player can hear themselves with that perspective. We have enough room so parents, teachers, grandparents and siblings can sit in comfort and be a part of the process.” And she finds pure joy in this process. “In the end, when the flutist takes home the chosen flute, they cradle it in their arms and smile a dreamy smile, and that makes my day!”

How can you focus on your client’s experience to ensure they’re a customer for life? Here are some tips:


For small business owners who are stretched thin maintaining the daily operations to make the company survive, they often rely on employees to carry out the customer experience. 

Ask questions.

How will you know for certain if you’re delivering the best possible experience to your clients or future clients? Ask them. Send out a quick survey to your email list.


From the packaging of your products to the handwritten thank you note you send after a purchase, there are many ways you can insert your personality into the customer experience to make it outstanding.

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