The partnership follows the rollout of PrimePay’s ProfitKeeper franchise analytics platform
WEST CHESTER, PA, May 28, 2024 — PrimePay and Icebox Cryotherapy today announced a multiyear partnership, making PrimePay the exclusive preferred payroll provider to its franchisees.
“As the first brick and mortar retail Cryotherapy studio in the U.S., Icebox Cryotherapy has continued to grow due in part to the way we support our franchisees,” said Allison Adams, Chief Operating Officer of Icebox Cryotherapy. “By offering PrimePay Payroll to our franchisees, we are providing them with an opportunity to improve their efficiency, strengthen the employee experience, and stay in compliance.”
Together, PrimePay and Icebox Cryotherapy will leverage the power of technology to generate excitement and demand for PrimePay Payroll with franchisees through a variety of co-marketing communications, including email campaigns, conference sponsorships, virtual events, marketing materials, and other co-marketing activities.
“This exciting partnership cements PrimePay’s position at the center of franchise culture and expands our journey with Icebox Cryotherapy,” said Scott Johnson, Chief Executive Officer of PrimePay. “We look forward to working together to connect financial and operational data to drive franchise profitability and brand growth.”
Icebox Cryotherapy selected PrimePay ProfitKeeper in November 2023 as its franchise analytics platform to provide performance and benchmarking insights for its franchisor and franchisee operations. The addition of PrimePay Payroll provides Icebox with workforce insights including staffing and shift fluctuations to help improve profitability and brand growth.
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About PrimePay
PrimePay makes payroll and HR complexity disappear. We’ve packaged 37 years of experience and an unrelenting commitment to service into an intelligent, versatile HCM platform for small and midsize organizations. More than 18,000 clients — including Aspirion, Solution Group, Stagnaro Bros. Seafood, SERVPRO of Anniston, and Nova Care Agency — rely on the PrimePay HCM Platform to replace manual work, replace compliance worries, and stop wasting time on things that should just work, so they can get back to work. To learn more, visit primepay.com.
About Icebox Cryotherapy
Icebox Cryotherapy is a premier cryotherapy studio specializing in athletic recovery, pain management, wellness and skin health. To learn more visit: iceboxtherapy.com