On Demand Webinar

Brewed for HR Success: What Payroll and HR Approach Is Right for You?

About this Webinar

When it comes to payroll and HR, businesses have more options than ever—each with unique benefits. In this webinar, experts from PrimePay and CoAdvantage will break down the differences between traditional HR services and a PEO, explore why organizations choose one approach over another, and help you understand when these solutions might be the right fit for your business. Join us to gain practical insights and clarity on navigating your payroll and HR decisions.

Webinar Panelists

Gregg Martello

Vice President, Sales Operations, CoAdvantage

Gregg Martello has over 25 years of experience in the payroll and HR industry, beginning his career in 1998 selling small business payroll services. He joined CoAdvantage in 2006 and has since led initiatives across sales operations, including process and CRM management, go-to-market strategy, channel partner development, training, and marketing. In 2019, Greg was promoted to Vice President of Sales Operations at CoAdvantage, where he continues to drive growth and operational excellence.

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Keegan Fonte

Director of Product Marketing, PrimePay

Keegan Fonte, Director of Product Marketing at PrimePay, is deeply interested in the intersection of Artificial Intelligence and Machine Learning and how these fields are shaping the Human Capital Management Industry. With over 15 years of experience in marketing, he has recently focused on global software and technology. In the past, he has contributed to marketing efforts at Paychex, Sage People and ADP.

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Kathryn Main

Senior Director of Strategic Alliances and Customer Marketing, PrimePay

Kathryn Main is the Senior Director of Strategic Alliances and Customer Marketing at PrimePay. She brings a strategic, data-driven approach to storytelling and organizational transformation, drawing from experience across industries and company sizes. Her close collaboration with C-suite leaders has shaped a strong executive presence and a sharp, effective communication style.

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