Dustin Slightham is the Senior Director of PrimePay.com. He has over 15 years of experience in writing and content development. Before joining the PrimePay team, he built a successful small business, helping other business owners create effective sales and marketing strategies. Dustin frequently shares his insights through articles, enriching the knowledge base with almost two decades of valuable experience.
Starting his career at Xerox, Dustin displayed remarkable leadership skills as he oversaw a team of 200 employees. During this time, he achieved significant success by turning a struggling unit into a profitable business, demonstrating his strategic acumen.
In 2011, Dustin ventured into entrepreneurship, leading a startup dedicated to helping small businesses boost their revenue. Following this entrepreneurial spirit, he went on to establish 434 Marketing, where he served as CEO for over a decade. During his tenure, the company grew to include 15 employees, and Dustin played a pivotal role in guiding B2B sales and marketing teams to success through buyer research, content marketing, and SEO strategies. His experience in leadership, culture development, and business strategy flourished during this period.
Presently, Dustin holds the role of Senior Director at PrimePay.com, where he oversees digital marketing and content strategy. Drawing from his extensive experience as a small business owner, Dustin frequently shares his insights through articles, enriching the knowledge base with a decade's worth of valuable experience.