Employees are the cornerstone of your business. Employee attitude surveys give your workforce the opportunity to provide confidential feedback on their opinions of your company. These surveys are an important way for businesses to measure job satisfaction, employee motivation, opinions, and attitudes. The goal is to enhance employee morale and productivity as well as provide organizations with a picture of where improvements can be made. 

To build integrity and trust among your employees, the results of your survey should be effectively communicated and acted upon by your company. There is nothing worse than taking the time to survey your employees and then never getting around to implementing any of the feedback you receive.

How to conduct an employee attitude survey.

There are a number of different ways to conduct an employee attitude or opinion survey… from simply filling out a paper survey to taking an online survey or hiring a consulting firm to do all the surveying and analysis work for you. If you work with a consultant to administer an employee satisfaction survey, make sure you have access to the data. By personally reviewing the data and analysis, you’ll be able to make a better assessment of employee satisfaction. The survey results can provide you with key information on how to improve workplace processes, policies, and morale to retain existing staff and attract new employees.

Topics to cover in an employee opinion survey.

Employee opinion surveys are a valuable tool for identifying the root causes of employee turnover and job dissatisfaction. Some of the topics that can be covered in an employee attitude survey include:

  • Job Satisfaction
  • Teamwork 
  • Management Style 
  • Employee Commitment
  • Workplace Culture
  • Compensation & Recognition
  • Creativity & Innovation
  • Customer Service 
  • Communication 
  • Mentoring 
  • Strategic Leadership 
  • Life Balance
  • Training & Professional Development

Benefits of employee attitude surveys.

Employee attitude surveys provide companies with an overall picture of their specific strengths and weaknesses and can be a key catalyst for driving organizational change. Dramatic improvements can be made to enhance employee productivity, commitment, and satisfaction once an organization can pinpoint the areas where employees are most frustrated. 

Here are just a few of the many benefits that can stem from employee opinion surveys:

  • Facilitate the company’s development and organizational change
  • Focus on specific company needs or gaps in service, training and professional development
  • Enhance communication between employees and management
  • Provide employee feedback on company morale and the health of the organization
  • Offer feedback on the impact of company policies and procedures
  • Identify ways to motivate employees, increase job satisfaction and improve the bottom line

Disclaimer: Please note that this is not all-inclusive. Our guidance is designed only to give general information on the issues covered. It is not intended to be a comprehensive summary of all laws which may apply to your situation, treat exhaustively the subjects covered, provide legal advice, or render a legal opinion. Consult your legal advisor regarding the specific application of the information to your plan.

Editor’s Note: This post was originally published in February 2012 and has been updated for freshness, accuracy, and comprehensiveness.